Gauge Brad
Defining click fraud, and protecting yourself against it
Click fraud involves deliberately clicking on paid advertisements not to purchase the product or service, but to “fool” the online advertiser into paying a PPC fee. There are two main types of click fraud: affiliate and competitor. Affiliate fraud occurs when an advertiser affiliate (publisher) tries to boost revenues by intentionally adding irrelevant clicks on the ad or link displayed on their website. The affiliate increases short-term revenues and the actual advertiser receives meaningless clicks, but not site traffic or sales.
Competitor fraud features companies trying to undermine their competitor’s search engine rankings by sponsoring ads or links associated with relevant and valued search terms; in such instances, competitors are compelled to spend lots of ad money with no return, often deducing that the search term is not profitable and consequently dropping out of term bidding.
Click Fraud is an important issue in the world of search, particularly with pay-per-click (PPC) advertising now a potent advertising venue. Some search experts claim that fraud losses are minimal, while others assert that almost half of paid-for clicks are misleading. Regardless of whether you view click fraud as an exaggerated or real threat, there are several measures which advertisers can employ to combat it:
ü Have savvy marketers monitor the effectiveness of individual ads and search terms. The following areas should be carefully examined: advertisement costs; number of clicks; number of conversions; actual sales, or Return On Investment (ROI); Source Internet Protocol Addresses; and rankings across major engines for the affiliate site. Affiliate sites engendering feeble, sharply decreasing or negative returns should be suspect, as well as those generating lots of new clicks but without appropriate levels of conversion and sales. If the ad has not changed but your numbers have, then something might be amiss.
ü Direct your marketing experts to also gauge the effectiveness of the affiliate site in question, specifically examining its rankings across the major engines as well as Source Internet Protocol Addresses. Low engine rankings should raise an alarm, as should lots of clicks originating from the same IP address or from addresses outside the country you are advertising in.
ü Consider purchasing and employing click fraud detection hardware, to get a better handle on this often hard-to-detect activity and to better identify trends in fraudulent activity. Beware, however, that click fraudsters have been increasingly successful at discovering new ways of “beating” such software.
ü Record any and all instances of suspected click fraud and contact the PPC engine right away. Major search engines such as Google and Yahoo are very motivated to cooperate with advertisers and promptly refund meaningless clicks, once identified.
About the Author
Outdoor Garden Railway Train G gauge Brad Crum
| | 5/8 Inch To 2 Inch 18 Gauge Brad Nailer Nail Gun Fast Ship NEW $83.72 |
| | CRAFTSMAN BRAD NAILER 18 GAUGE 3/8-1-1/4” MODEL 351.184090 WITH CASE VGC! $18.85 |
| | CRAFTSMAN BRAD NAILER KIT, MAX. 1 3/8″ – 18 GAUGE- B8 $55.99 |
| | BOSTITCH BT1855 18 GAUGE FINISH / BRAD NAILER / FASTNER GUN 5/8″ TO 2-1/8″ NR! $41.00 |
| | 18 Gauge Air Brad Nailer Framing Nail Gun Case Accessories Flooring Hardwood New $39.25 |
| | NEW 2″ INCH NAIL BRAD GUN NAILER + 4,500 NAILS 18 GAUGE $17.99 |
| | JIT 630 23 GAUGE BRAD GUN $123.00 |
| | Atro 2.5″ Diagonal Finish Brads 16 Gauge $2.50 |
| | 1″ BRAD AIR NAILER 18 GAUGES 3/8″ – 1-1/4″ FINISH NAIL GUN $27.99 |
| | Porter Cable BN 125A 18 Gauge Brad Nailer 5/8 to 1 1/4″ $49.99 |
| | Porter Cable 18 gauge 1-1/4″ Brad Nailer BN125A $49.99 |
| | SENCO FinishPro25XP, 18 Gauge 2-1/8-in Brad Nailer 760102N NEW $156.98 |
| | Porter-Cable BN125A 5/8-Inch to 1-1/4-Inch 18-Gauge Brad Nailer $29.99 |
| | Porter-Cable BN125A 5/8-Inch to 1-1/4-Inch 18-Gauge Brad Nailer $29.99 |
| | 3 X DT9904 63MM DEWALT 16 GAUGE 20* BRAD NAILS DC618 $78.97 |
| | SENCO AX15EAA Brad Nails 1-1/4″ Long 18 Gauge — *1-BOX*– $0.99 |
| | GOOD USED PORTER CABLE BN 125A 18 GAUGE BRAD NAILER $22.99 |
| | 18 Gauge 1 1/2″ Brads STAINLESS STEEL for Nail Guns $21.99 |
| | 18 Gauge 2″ Brads Galvanized Brad Nails for Nail Guns $18.99 |
| | GENUINE INTERCHANGE Brad Nails 1″ Long 18 Gauge — *1-BOX*– $0.99 |
| | GENUINE INTERCHANGE Brad Nails 5/8″ Long 18 Gauge — *1-BOX*– $0.99 |
| | 18 GAUGE 2 IN 1 AIR BRAD STAPLER NAILER GUN 100 CAP $27.99 |
| | Hitachi NT50AE2 18-Gauge 5/8″ to 2″ Brad Nailer $68.98 |
| | Wire Brads, 1 Lb 18 Gauge 5/8″ Nails, Woodwork, Crafts $5.99 |
| | DeWalt DC608K 18 Gauge 2″ Cordless Brad Nailer $177.50 |
| | Arrow 18 gauge Brad Nails 5/8″ & 1 1/4″ Lot $20.00 |
| | Ace 26178 Brad Nail 1/2″ 18 Gauge $2.99 |
| | Senco 18 Gauge 3/4″ AY Brad Nails for Senco LS2 $12.99 |
| | Apach LNF-50E 18-Gauge Angle Brad Nailer $104.11 |
| | Paslode 901000 IM200-F18 Cordless 18 Gauge Brad Nailer $344.14 |
| | Bostitch BT200 5/8-Inch to 2-Inch 18 Gauge Brad Nailer $49.99 |
| | once used Bostitch BT125 5/8-Inch to 1-1/4-Inch 18 Gauge Brad Nailer $30.00 |
| | NEW AIR NAILER KIT – 18 GAUGE – 2″ inch BRAD TYPE TOOL $9.99 |
| | Tradesman 18 gauge 2″ in. Brad Air Nailer Kit with Hard Case 8510 $24.99 |
| | Hitachi 18-Gauge 5/8-Inch to 2-Inch Brad Nailer $78.95 |
| | Porter Cable BN125A 5/8-Inch to 1-1/4-Inch 18-Gauge Brad Nailer Used $24.00 |
| | NEW 2″ & 1-5/8″ BRAD AIR NAILER STAPLE GUN 18 GAUGE W CASE **FREE SHIPPING** $38.99 |
| | Bostitch Magnesium18 Gauge Brad Tacker BT200- bare tool $44.00 |
| | SENCO 18-Gauge x 1″ Electro-Galvanized Brad Nails (5,000 pk) AX13EAA NEW $23.98 |
| | Porter Cable Brad Nailer BN138 1 3/8″ 18 Gauge (5/8 to 1-3/8 brads) $47.99 |
| | NEW AIR STAPLE GUN 18 GAUGES BRADS 5/8″ TO 1-5/8″ $37.99 |
| | DEWALT D51238K 2″ 18 GAUGE PNEUMATIC BRAD NAILER USED BUY IT NOW OR BEST OFFER $109.95 |
| | PORTER CABLE 1-3/8IN 18 GAUGE BRAD NAILER BN138 $0.99 |
| | H5527 Grizzly 18 Gauge Brad Nailer Kit, Brand New!! $29.95 |
| | NEW 2″ INCH NAIL BRAD GUN NAILER + 4,500 NAILS 18 GAUGE $17.99 |
| | 18 Gauge 1 1/4″ Brads STAINLESS STEEL STAINLESS STEEL $19.99 |
| | RIDGID R213BN18 18-Volt Cordless 18-Gauge Brad Nailer $206.99 |
| | craftsman air brad nailer 18 gauge $19.99 |
| | 18 Gauge 2 In 1 Air Brad Stapler Nailer Gun 100 Cap. Contractor Home Business HD $41.49 |
| | 18 Gauge 2 in 1 Brad Finish Nailer and Stapler Trim Gun $35.00 |
| | Craftsman 18 gauge Brad Nailer $59.95 |
| | Porter Cable BN138R “NEW” BN138 5/8In to 1-3/8In 18 Gauge Brad Nailer $12.50 |
| | Porter-Cable 5/8-Inch 1-1/4-Inch 18 Gauge Brad Nailer $59.99 |
| | 10000, OMER 23 GAUGE (GA) FINISH PINS / BRADS / NAILS, S/A BEA, BOSTITCH, SENCO $19.95 |
| | SENCO AX22EAAN Brad Nails 2-1/8″ Long 18 Gauge $16.29 |
| | SENCO AX21EAAN Brad Nails 2″ Long 18 Gauge $15.23 |
| | Hitachi NT50AE2 2″ 18-Gauge Brad Nailer (Grade C Recond $32.30 |
| | 1″ 18 Gauge Brads Senco,Bostitch,DeWalt,Paslode,Duofast,Max,Hitach,PorterCable $6.50 |
| | Stanley Bostitch BT1855K 18 GAUGE BRAD NAILER $116.95 |
| | NuMax SBR50 18 Gauge 2-Inch Brad Nailer $38.58 |
| | 1/2″ 18 Gauge Brads Senco,Bostitch,DeWalt,Paslode,Duofast,Max,Hitach,PorterCable $4.80 |
| | Porter Cable BN200A 3/4-Inch to 2-Inch 18 Gauge Brad Nailer w/Case $40.00 |
| | 3/4″ 18 Gauge Brads Senco,Bostitch,DeWalt,Paslode,Duofast,Max,Hitach,PorterCable $6.00 |
| | NEW 2″ INCH NAIL BRAD GUN NAILER + 4,500 NAILS 18 GAUGE $17.99 |
| | 3/8″ 18 Gauge Brads for Senco,Bostitch,DeWalt,Paslode,Duofast,Max & PorterCable $4.50 |
| | 16 Gauge Galvanised Brads/Finish Nails 25,30,32,35,38mm $10.27 |
| | 16 Gauge Galvanised Brads/Finish Nails 25,30,32,35,38mm $11.85 |
| | 16 Gauge Galvanised Brads/Finish Nails 25,30,32,35,38mm $11.85 |
| | 16 Gauge Galvanised Brads/Finish Nails 25,30,32,35,38mm $11.85 |
| | 16 Gauge Galvanised Brads/Finish Nails 25,30,32,35,38mm $13.43 |
| | NEW Spotnail 18516 or Milwaukee 1″ 18 Gauge Gal. Brads $9.99 |
| | NEW 2″ 15-Gauge Angle Brads for Bostitch – 3,500 per Bo $19.99 |
| | NEW Spotnail 16520 1-1/4″ 16 Gauge Gal. Brads – 5,000 C $9.99 |
| | NEW Milwaukee 48-96-0515 1-1/2″ 16 Gauge Brads – 2,500 $5.50 |
| | NEW Spotnail 16528 1-3/4″ 16 Gauge Gal. Brads – 5,000 C $13.99 |
| | NEW Spotnail 18010 5/8″ 18 Gauge Gal. Brad – 10,000 Cou $7.99 |
| | NEW 1514APB 1-3/4″ 15 Gauge Bright Angle Brads – 4,000 $17.99 |
| | NEW Spotnail 18012 3/4″ 18 Gauge Gal. Brad – 10,000 Cou $9.99 |
| | NEW 1512APG 1-1/2″ 15 Gauge Gal. Angle Brads – 4,000 Co $12.99 |
| | NEW 1516APG 2″ 15 Gauge Gal. Angle Brads – 4,000 Count $18.99 |
| | NEW Porter Cable 2″ PDA15200 Bright 15 Gauge Angle Brad $19.99 |
| | 18 Gauge Air Brad Nail Gun 3/8″ to 1-1/4 Framing Nailer Contractor Air Tool Case $41.49 |
| | Campbell Hausfeld 18 Gauge Brad Nailer, Narrow Crown Stapler Kit CHN10499 NEW $56.98 |
| | NEW DUO-FAST 1013777 764 2″ Long 16 Gauge Straight Brad $14.99 |
| | NEW Duo Fast 1013765 864C 2-Inch 15-Gauge Brads – 2,500 $22.49 |
| | Paslode Nails 650285 2″ x 16-Gauge / 51mm Galvanized Straight Brad Nails $31.95 |
| | 5/8″ 18 Gauge Brads Senco,Bostitch,DeWalt,Paslode,Duofast,Max,Hitach,PorterCable $5.00 |
| | Hitachi NT50AE2 18-Gauge 5/8-Inch to 2-Inch Brad Nailer $54.98 |
| | PORTER-CABLE BN125A 5/8-1 1/4″ 18 Gauge Brad Nailer $89.95 |
| | BOSTITCH BRAD NAILER SB-1850BN 18 GAUGE 5/8-2″ BRADS GREAT CONDITION +1000 BRADS $59.00 |